Member Spotlight: Palo Alto Software

The Shire for the River campaign continues through October 26! Your gift goes twice as far with over $12,000 available in matching funds from local tech businesses. Every day, we will share the story of one campaign supporter.

Sabrina Parsons Palo Alto Software
Sabrina Parsons, CEO of Palo Alto Software, shares why she supports McKenzie River Trust.

Sabrina Parsons shares why she feels businesses should support McKenzie River Trust

Sabrina is CEO of Palo Alto Software, one of nine Silicon Shire technology companies offering matching dollars for this year’s Shire for the River campaign.

Why do you support McKenzie River Trust?

It’s important for businesses to support organizations that are effective in our community. There’s so much going on in our world right now, and I think people can feel a little helpless about what they can do. Supporting McKenzie River Trust is a way to affect something immediately in a very positive way.

What about McKenzie River Trust’s mission appeals to you?

McKenzie River Trust is working on projects that make a direct impact, whether it’s river cleanup or buying land to preserve or protecting our drinking water source. It’s an organization that’s really thinking long term—but at the same time, their work affects the short term and allows people to participate in change that feels immediate.

How does McKenzie River Trust’s work impact you as a business owner?

Our employees want to work for a company they feel has the values and a mission they can relate to. It’s important to so many of our employees that we participate in a positive way in our community. It’s part of who we want to be as a company, and it’s something we can do by working with organizations like McKenzie River Trust.

What do you wish people knew about McKenzie River Trust?

The McKenzie River Trust is protecting the water we actually drink. I don’t know that a lot of people realize when they’re on the McKenzie River that it’s that same water that comes through their pipes. I think everyone should know that, and hopefully it will inspire everybody to be a little more involved in any way they can—whether helping with river cleanup, educating yourself, or giving money so McKenzie River Trust can do more of the work that they’re doing.

Why do you think people should contribute to the Shire for the River campaign?

Because more businesses are on board this year, the match is going to be bigger. When you contribute one dollar, it’s actually two dollars. That’s a compelling reason to give today. Your donation will go farther.

Join us!

Give now to the Shire for the River campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at: