Member Spotlight: XS Media

The Shire for the River campaign continues through October 26! Your gift goes twice as far with over $12,000 available in matching funds from local tech businesses. Every day, we will share the story of one campaign supporter.

Stephen Parac, COO of XS Media, shares why he supports McKenzie River Trust.

Stephen Parac shares why he supports McKenzie River Trust

Stephen is COO of XS Media, one of nine Silicon Shire technology companies offering matching dollars for this year’s Shire for the River campaign.

Why do you support McKenzie River Trust?

We all live in Oregon for a reason. We have many roots and we have family here. But ultimately, it’s a choice to live in this community, and we’re really blessed to be at the convergence of the McKenzie and Willamette.

What about McKenzie River Trust’s mission appeals to you?

I fell in love with what McKenzie River Trust does for our community. It felt like a calling, and it was something that I couldn’t ignore. It’s the water that we drink. Keeping it clean and preserved is really important. And McKenzie River Trust does so much more. They also take care of the areas around the water streams, do restoration work, build access with boat landings and more. I’ve taken advantage of hiking and watched salmon spawning, and those are the things that McKenzie River Trust protects.

How does McKenzie River Trust’s work impact you as a business owner?

As a business owner, you think about ways to have an impact, and of course, also about how to best serve your employees. We have people who like to fish on the McKenzie and hike on the McKenzie and just drive down the McKenzie. It’s so beautiful. Our employees are very passionate about doing restoration work. It’s a community-building experience for our own organization and it helps us bond with one another.

What do you wish people knew about McKenzie River Trust?

McKenzie River Trust does a lot of large real estate transactions. The goal is to preserve as much of that riverfront property as possible and return it to healthy conditions to help our water source and the wildlife. I would encourage anybody who’s interested in the outdoors to go visit Finn Rock, walk the trails, and look at the McKenzie. I think that they will fall in love with it like I have—and like so many of our employees have.

Join us!

Give now to the Shire for the River campaign by visiting the campaign website on Crowdrise, or by mailing a check to McKenzie River Trust, 120 Shelton McMurphey Blvd, Suite 270, Eugene, OR 97401. You can also donate over the phone by calling the McKenzie River Trust offices at (541) 345-2799.

Learn more on social media with the hashtag #ShireForTheRiver at: